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FreightOS BY nehlum

Intelligent CRM for freight & logistics.

End-to-end visibility, AI-powered analytics, and unified pipeline management — across freight forwarding, customs clearance, land transport, and warehousing.

Freight Forwarding Customs Clearance Land Transport Warehousing
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$11T
Global logistics market
4
Divisions covered
360°
Customer visibility
AI
Inbox monitoring
01INDUSTRY CONTEXT

The industry is still catching up.

A $11 trillion global logistics market is still largely run on email, spreadsheets, and disconnected systems. FreightOS represents the intelligent CRM era — purpose-built to close that gap.

$11T
Global logistics market under pressure to digitise
$220B
Annual freight forwarding spend worldwide
70%
Of forwarders still running on email & spreadsheets
30%
Of ops time lost to manual data re-entry
Evolution of freight operations
PRE-2000
Paper & Phone
Faxed rate sheets, phone bookings, filing cabinets.
2000s
Email & Excel
Inbox-driven quoting, spreadsheets, no shared history.
2010s
Basic TMS
Transactional systems, siloed by division and region.
2026
Intelligent CRM
AI-monitored, unified pipelines, conversational analytics.
FREIGHTOS · NOW
02THE DIAGNOSIS

The real cost of disconnected tools.

Freight companies lose time, revenue, and clients to tooling that was never designed for the complexity of modern logistics.

Email Dependency Chaos

Hundreds of rate emails daily · shipment updates buried in threads · no centralized history · attachments scattered across inboxes.

Rate Emails Buried Threads

Rate Management Problems

Manual rate sheets with no versioning · carrier comparisons done in Excel · expiry dates missed · no audit trail on pricing decisions.

Manual Sheets No Versioning

Shipment Visibility Issues

No real-time container or flight tracking · clients calling for status updates · reactive ops instead of proactive · milestone delays unnoticed.

No Live Tracking Reactive Ops

Fragmented Systems

Sales in spreadsheets, ops in emails, finance in separate tools · reports built manually · no single source of truth across divisions.

Disconnected Data Manual Reports

Slow Quotation Turnaround

Manual pricing lookups delay responses by hours or days · customers move to faster competitors · no templates or rate automation.

Hours-Long Response No Automation

Poor Customer Portal

No self-service portal · customers email or call for every status update · no document download · the relationship feels transactional.

No Self-Service Status Emails

No Real-Time Dashboards

Decisions made on stale weekly reports · no live KPIs for ops or sales · management blind to daily performance until reports are compiled.

Stale Reports No Live KPIs

Integration Problems

Shipping lines, accounting, CRM and tracking tools don't talk to each other · manual data re-entry across systems · errors multiply.

No API Connections Manual Re-Entry
03THE ANSWER

Every pain point resolved — by design.

Each module of FreightOS was engineered to eliminate a specific operational failure — not adapted from a generic CRM.

Unified Customer 360°

CRM MODULE

Import/export potential captured by mode — air, sea, land — for each account. Full profile with contacts, credit terms, and shipment history.

Four Sales Pipelines

PIPELINE MODULE

FF, CC, LT and WHS — each with stage-by-stage tracking and conversion metrics. No divisions blended, no leads lost.

Budget vs. Actual Engine

PERFORMANCE MODULE

Volume forecasts measured against real shipped volumes per period and client. Identify underperforming accounts early.

Customer Potential Tracking

CRM MODULE

Flags untapped trade lanes and modes per customer for targeted cross-sell. Never miss an upsell opportunity.

AI Conversational Analytics

INTELLIGENCE LAYER

Looker Studio integration — ask questions in plain language, get instant reports. No SQL or BI expertise required.

KAM Workplace

ACCOUNTABILITY MODULE

Captures all activities, calls, visits, follow-ups and touchpoints with timestamps. Account health scores calculated automatically.

04STAR FEATURE
KEY DIFFERENTIATOR

AI Monitored Inbox. Every inquiry, captured automatically.

Incoming emails are scanned by AI the moment they arrive — inquiries auto-captured, classified, and linked to RFQs and shipments. Zero manual entry.

See it in action
Zero Manual Entry
Inquiries captured the moment an email arrives — no copy-pasting, no missed requests.
Smart Field Extraction
Reads cargo type, volume, origin, destination and customer name from the body.
RFQ Auto-Matching
Checks for matching open RFQs and links the inquiry — or flags for new quotation.
Shipment Record Linking
Ties inquiries to live or historical shipments for a complete thread.
Duplicate Detection
Identifies repeat or similar inquiries and merges them — preventing duplicate quotes.
KAM Alert & Assignment
Responsible KAM notified instantly. Assigned by customer ownership rules.
How it works
01
Incoming Email
Customer sends inquiry via email.
02
AI Reads & Classifies
Extracts origin, destination, cargo, mode, incoterms.
03
Inquiry Auto-Created
New inquiry record created in the CRM instantly.
04
RFQ Linked
Matched to an existing RFQ or new one generated.
05
Shipment Linked
Tied to active or historical shipment records.
06
KAM Alerted
Responsible KAM notified instantly by ownership rules.
05PLATFORM

One platform. Complete coverage from lead to delivery.

Two tightly integrated modules — CRM and Operations — share a single data layer so nothing falls between the cracks.

CRM Module
Pipeline, customers, leads & quotations
Customer Management
Unified records with 360° profiles, contacts, segments and potential data.
Leads Management
Capture, assign and track leads across all four divisions with stage-by-stage tracking.
Inquiries Management
Log and respond to all inbound inquiries with SLA tracking and audit trail.
Quotations Management
Build, send and track quotations with revision history and win/loss tracking.
Operations Module
Shipments, documents & exception management
Shipment Lifecycle Tracking
Full visibility from booking to delivery across sea, air and road.
Operations Pipeline Board
Stage-by-stage ops board: pickup → customs → transit → POD.
Document Management
BLs, AWBs, certificates, invoices — all linked to the shipment record.
Exception & Alert Management
Automated flagging of delays, document holds and compliance issues.
nehlum CORE DATA LAYER
A single source of truth across CRM, Operations, and Analytics.
06CUSTOMER INTELLIGENCE

360° Customer Data Management.

Capture every customer's shipping potential — before and after they close. Every mode, every lane, every commodity in a single profile.

Full company profile: contacts, addresses, credit terms
Import & export potential captured per commodity and mode
Mode breakdown — Air · Sea · Land — tracked per account
Trade lane mapping per customer
Linked inquiries, quotations and full shipment history
Segmentation by revenue, potential and region
SEA · AIR
Import Potential
Log expected monthly TEUs / KGs by sea & air per customer. Compare against actual shipped volumes.
OUTBOUND
Export Potential
Capture outbound lanes, frequency and commodities. Never miss a cross-sell opportunity.
ROAD · GCC
Land Transport Potential
Track domestic and GCC overland shipment potential with truck type and route preferences.
TIMELINE
Historical Intelligence
View full shipment history linked to the customer record for informed KAM conversations.
07PIPELINE

Four divisions. One unified pipeline view.

No division bleeds into another. Each has its own stages, conversion metrics, and KAM ownership — tracked in real time.

Prospect
Inquiry
Quotation
Negotiation
Closed
FF
Freight Forwarding
100%
Prospect
82%
Inquiry
56%
Quotation
31%
Negotiation
18%
Closed
CC
Customs Clearance
100%
Prospect
74%
Inquiry
47%
Quotation
25%
Negotiation
12%
Closed
LT
Land Transport
100%
Prospect
88%
Inquiry
63%
Quotation
39%
Negotiation
24%
Closed
WHS
Warehousing
100%
Prospect
69%
Inquiry
43%
Quotation
22%
Negotiation
14%
Closed
08PERFORMANCE MODULE

Budget vs. Actual. Know the gap before it widens.

Track forecasted shipping volumes against real performance — by client, lane and period. Identify underperforming accounts early and act.

Plan monthly TEU / KG / CBM volumes per customer
Compare planned vs. actual shipped figures in real time
Identify underperforming accounts early and act
Correlate budget gaps with sales pipeline activity
Division-level breakdowns: FF · CC · LT · WHS
Monthly, quarterly and annual reporting views
FF · Freight CC · Customs LT · Transport WHS · Warehouse
Volume Tracking — TEU Equivalent
Budgeted
Actual
Jan
Feb
Mar
Apr
May
Jun
10COMMAND CENTER

Executive Dashboard & Kiosk Display.

One screen for sales, operations, and live cargo movements — built for management rooms, ops floors, and executive briefings.

Sales Pipeline Overview

Live funnel views for all 4 divisions with deal count, value and win rates.

Operations Pipeline Board

Kanban board tracking active shipments from booking to delivery.

Arrivals & Departures

Airport / seaport-style live board for flights and cargo vessels.

KPI Scorecards

Revenue vs. target, shipment count, quotation conversion and DSO.

Product Performance

Service-level breakdown by mode, division and lane with trends.

Looker Studio Live Tiles

Embedded real-time analytics panels powered by Google Looker Studio.

CARGO ARRIVALS · LIVE
14:32 AST
FLIGHT ROUTE ETA STATUS
NH 204 JED → RUH 14:50 Landed
CG 881 DXB → DMM 15:15 On Time
FX 1170 HKG → JED 15:40 Delayed
MS 642 FRA → RUH 16:05 On Time
QR 1338 SIN → DMM 16:30 Scheduled
NH 417 JED → AHB 16:55 Hold
11TALK TO YOUR DATA

AI Conversational Analytics.

AI Conversational Analytics lets any team member ask business questions in plain English or Arabic — and get instant, accurate KPI reports without SQL or BI expertise.

EXAMPLE QUERY
"Show me top 5 customers by volume this quarter in sea freight"
Ask questions in plain English or Arabic — instant KPI reports without SQL or BI tools.
Trend detection and anomaly alerts — know before your clients do.
Automated monthly performance summaries delivered to your team.
Context-aware follow-up question chains for deeper investigation.
Looker Studio Integration

Real-time data sync with the FreightOS database. Fully customisable live dashboards per team.

Looker Studio PowerBI Tableau Custom BI
KAM Workplace

A dedicated workspace for Key Account Managers — every activity, call, visit, and follow-up tracked with timestamps and account health scores.

Activity Log Follow-up Tracker Account Health Scores Management View
12ACCOUNTABILITY

KAM Workplace. Full accountability, zero blind spots.

A dedicated workspace for Key Account Managers — every call, visit, email and follow-up tracked with timestamps and account health scores visible to management.

Activity log: record every call, email, meeting and site visit with timestamps and outcomes
Follow-up tracker: set tasks with due dates, priority levels and account linkage
Account health scores auto-calculated from engagement frequency and performance vs. budget
Touchpoint timeline: full chronological history of every interaction per customer
Target vs. achieved: KAM-level targets set by division, tracked monthly
Management view: supervisors see all KAM activity in a single consolidated view
Activity Log
Calls, visits and emails with timestamps and outcome notes.
Follow-up Tracker
Due dates, priority flags and account linkage.
Account Health
Auto-scored from engagement and performance data.
Touchpoint Timeline
Full chronological interaction history per customer.
Target vs. Achieved
Monthly KAM targets tracked against actual volumes.
Management View
Consolidated supervisor view across all KAMs.
13ECOSYSTEM

Connects to your existing stack.

All integrations are modular — activate only what your operation needs. No forced bundles.

OPTIONAL

Accounting System

Seamless invoice sync, AR aging and financial reconciliation — connect without re-keying a single figure.

QuickBooks · Xero · Zoho Books · SAP
OPTIONAL

Marketing Automation

Push customer shipping history to marketing tools for targeted campaigns, upsells and seasonal promotions.

HubSpot · Mailchimp · Zoho Campaigns
OPTIONAL

Shipping Line Tracking

Live container tracking auto-updates ops records — no manual milestone entry, no client chasing.

Maersk · MSC · Evergreen · CMA CGM
OPTIONAL

Business Intelligence

Native connectors for PowerBI and Looker Studio. Build custom analytics beyond the built-in dashboards.

PowerBI · Looker Studio · Tableau
FREIGHTOS · BY nehlum TECHNOLOGIES

Ready to see FreightOS in action?

Schedule a personalised demo and discover how FreightOS can transform your freight forwarding, customs, transport, and warehousing operations.

Request a demo Back to nehlum
01Company Profile

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